Spanish books

La publicidad local

  • Fernández Beltrán, Francisco José ... [et al.]; López Lita, Rafael; Durán Mañés, María Ángeles, (ed. lit.)
  • Universitat Jaume I. Servei de Comunicació i Publicacions
  • 1ª ed., 1ª imp.(01/01/2005)
  • 358 pages; 21x15 cm
  • Language: EspaƱol
  • ISBN: 8480215062 ISBN-13: 9788480215060
  • Cover: Rústica
  • Delivery within 20-25 days,  * payment by creditcard.
  • 20€ 19€ 

This volume deals with the new local media that have recently appeared, and with the setting up of new local advertising agencies together with all the factors that will shape the future of the local advertising sector.


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