(Este libro básicamente, facilita herramientas para la comunicación empresarial, tanto para transmitir información, como para hablar en público y preparar presentaciones).Do you want to be more persuasive in your presentations and speeches? All of us would like to have this persuasive edge. This is what this book is about. Did you ever get that feeling of frustration after you dodged out of an opportunity to speak in public? Even when we do take the opportunity, how much time do most of us spend afterwards being negative about our performance? Those of us who are used to speaking in public still feel frustrated when we sense that we have not really been persuasive enough. On top of this, what a feeling of annoyance we get when we see colleagues on their feet apparently succeeding at their presentations! This may not be exactly envy, but it is very frustrating for us nevertheless. With a slight change of attitude towards ourselves, a little more knowledge of the persuasive framework, and a little practice, all of this can change. We may not become the most persuasive speakers in the world, but we will be a lot better than we are now, and feel a lot more satisfied with ourselves.Brian O'C. Leggett was born in Co.Wicklow, Ireland. He studied law at London University and at the Inns of Court School of Law, Gray's Inn, London, which was followed by a Master's degree in Humanities (Classical Rhetoric). His PhD was in Corporate Communications. He is now a professor in the Department of Managing People in Organizations at IESE Business School of University of Navarra. For over twenty years he has taught courses on Communication mainly on the MBA program and also in Executive Education.
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