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Libros de Marty Meumeier
19,90€18,90€
The Brand Flip: Why Customers Now Run Companies And How To Profit From It
- Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past..
38,68€36,74€
Zag
- 178 páginas
- "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of...
23,72€22,54€
The Brand Gap
- 194 páginas
- A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical...
38,68€36,74€
