A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of... Leer más
El autor de Brand Leadership, con isbn 978-1-4391-7291-9, es David A. Aaker.
Resumen
El autor de Brand Leadership, con isbn 978-1-4391-7291-9, es David A. Aaker.
Otros libros de Aaker, David A. son Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity, Marken Erfolgreich Gestalten, Strategisches Markt-management, Consumerism, Strategic Market Management, Brand Relevance, Strategic Market Management y From Fargo To The World Of Brands. Ver su bibliografía.